AirOps uses three typefaces. Saans for UI and body. Serrif VF for large editorial headlines. Saans Mono for eyebrows, labels, and tags. Type creates hierarchy in rich text environments — see the stack applied in context on the right of each row below.
Eyebrow
Saans Mono
14px / ALL CAPS tracking 0.06em / line-height: 1.3
Blog Post
Large Headlines
Serrif VF
96px / tracking −0.02em line-height: 1.0
Introducing The Content Engineering Platform for AI Search
Large Body
Saans
24px / tracking 0.02em line-height: 1.3
We've been busy. As a fast follow to Friday's $40m Series B announcement, we're excited to introduce the next generation of AirOps — the first end-to-end content engineering platform built to win AI search.
H5 Serif
Serrif VF
40px / tracking −0.02em line-height: 1.04
Go from insights → action → results.
Body
Saans
16px / tracking −0.02em line-height: 1.4
Track citation rates, monitor competitor mentions, and optimize your content to rank in ChatGPT, Gemini, and Perplexity.
Small Text
Saans Mono
14px / ALL CAPS tracking 0.06em / line-height: 1.3
/* AirOps Imagery Rules */
Photos & illustrations:
✓ Real people, real work contexts
✓ High contrast, editorial style
✓ Green overlays or green-tinted treatment on dark backgrounds
✗ Stock photo clichés (handshakes, lightbulbs, "teamwork" poses)
✗ Purple/blue gradient AI aesthetics
Data viz (charts, graphs):
✓ Sharp corners, no rounded bars
✓ Green palette: #eef8f0 → #0a2e14, accent #00e676
✓ Serrif headlines on charts
✓ Saans Mono ALL-CAPS labels with #EEFF8C fill pills
✓ 1px #d4e8da borders, white background
AirOps data visualizations use a strict palette and typographic system. Sharp corners only. Georgia or Serrif VF for headlines. DM Mono for all axis labels, value callouts, and pill tags. Green spectrum palette with #eeff8c as the highlight accent.
/* AirOps Data Viz Rules */
Charts & graphs:
✓ Sharp corners, no rounded bars
✓ Green palette: #eef8f0 → #0a2e14, accent #00e676
✓ Serrif for chart headlines
✓ Saans Mono ALL-CAPS labels
✓ 1px #d4e8da borders, white background
Always:
- Sharp corners on bars, containers, chart frames
- Outer border: 1px solid #009b32
- Axes and grid lines: DM Mono Regular, #a9a9a9
- Value callouts: Saans / DM Mono Medium, #002910
- AirOps Research logo: position:absolute; bottom:-1px; right:-1px
Never:
- Rounded bars
- Drop shadows on chart elements
- Gradients on fills
- Mixing chart palette with web palette
09
Brand Strategy
Our Core Beliefs
We believe quality content is the only durable strategy in the AI era, and that the marketers who embrace intelligent systems will be the ones who win.
In this new era, creativity and technology work hand in hand, giving marketers more control, foresight, and opportunity than ever before.
When marketers join AirOps, they don't just ship better work - they build expertise in the craft of content engineering, combining human creativity with AI precision to elevate their teams, earn promotions, and drive results that get their brands seen by the audiences that matter most.
We see AI not as a threat, but as a catalyst for growth, creativity, and empowerment. And at the center of it all is our community: a guild of forward-thinking marketers, customers, and teammates who are learning, building, and winning together.
Why Now?
We built AirOps to help brands reach their next customers in the AI era - a time when AI is reshaping how people discover, buy, and engage. The old growth playbook is collapsing, and as a result, the old ways of working are breaking down. The brands that win will be those that meaningfully add to the conversation. That means fresh, authoritative, information-gain content with a strong POV that helps customers and agents make better decisions.
Who We Serve
Marketers have always been creative; it's the systems that fell behind. AirOps gives them the leverage to move faster, create smarter, and stay ahead in this new era of human + AI collaboration.
CMOs:
When a CMO brings on AirOps, they don't just modernize workflows for their team - they elevate performance, protect their brand's visibility, and lead the way in how great marketing gets done in the AI era.
Growth and content marketers (Content Engineers):
When a growth or content marketer learns AirOps, they don't just ship better work - they drive team wins, earn promotions, and gain an immediate and lasting career edge. Their old title transforms into a new and emerging one: the content engineer.
A content engineer is a marketer who combines strategy, creativity, and AI-powered systems to scale quality content. They build the processes that connect insights to execution, ensuring every piece of content performs across SEO, AI search, and growth channels.
Mission
To empower marketers to thrive in the AI era by equipping them with the tools, systems, and community to create high-quality content that drives visibility and reach.
Brand Positioning
AirOps empowers marketing teams to reach their audiences with clarity and impact in the AI era.
Unlike generic AI tools focused on speed and volume alone, AirOps blends human creativity with AI precision to elevate the craft of content creation, enabling teams to produce high-quality, on-brand work at scale.
We stand apart as the trusted system for marketers who value creativity, consistency, and control - giving them the workflows, insights, and community to thrive in an era where content quality determines visibility.
Brand Promise
We believe marketers deserve better tools to elevate their ideas, partners who share their standards, and a community that celebrates the craft. We are equipping them with those tools, and a supportive community to lean on. Together, we're building the future of marketing.
Core Narratives
Our storytelling should center on empowerment. When marketers join AirOps, they don't just ship better content - they drive team wins, advance their careers, and build confidence in the AI era.
Engineering the Future of Marketing
AirOps is the end-to-end operating system for the new era of content marketing - fueling a golden era where creativity meets intelligence and quality leads the way.
The new golden age of marketing - where craft meets science
AirOps is engineering a new era of marketing where creativity, data, and AI come together in harmony. This is the new golden age of marketing: one defined by quality, collaboration, and progress.
Human + AI + community = the formula for progress
The future belongs to marketers who know how to blend strategy with intelligence. AirOps unites their creative talent, smart systems, and a forward-thinking community to help great work rise to the top.
Content engineering makes sure the best ideas get seen
It's how marketers' strategic thinking and great ideas scale - via a system that ensures quality content reaches its audience, drives visibility, and delivers measurable impact.
Our brand enemies: AI slop, automated hacks, and quick wins
In a world chasing quick wins, AirOps champions the marketers engineering lasting impact. While others automate for speed, we optimize for quality, helping marketers create work that performs today and endures tomorrow.
Brand Attributes
Trusted and Authoritative
We lead with clarity, conviction, and experience. Our voice is informed and forward-looking - the kind that earns trust.
Warm and Human
We're welcoming from the first hello - a place where marketers feel seen, supported, and connected. Even complex ideas feel approachable and engaging with us.
Prestigious, yet inclusive
Our brand feels aspirational yet welcoming: a place where curious, driven marketers come to grow, connect, and push their craft further.
Quality-Driven and Opinionated
We care deeply about craft and quality in everything we make. Every word and detail reflects intention, taste, and conviction. We don't chase trends. We create them.
Fun
B2B shouldn't feel like getting a root canal. Great marketing should be smart, creative, and occasionally make you snort-laugh at your desk.
Our Brand Persona
Our persona is the first and foundational instrument helping us step into our brand voice. It's who we keep in mind as we craft every communication.
Think of AirOps as your easy-going, intelligent, and animated friend who shows up early with coffee on a Sunday, eager to take on the day and explore adventures ahead. A book festival, a museum, a farmers market - their batteries are fully charged and ready to go. You're happy to come along for the ride.
When you spend time with them, you feel comfortable and intrigued with what topic or news they'll bring next. You're amazed by how smoothly they can flow from deep, complicated subjects to lighthearted stories that leave you tickled and laughing. They stream the Prof G tech podcast on their dog walks, and watch British Bake-Off at night.
They're social, friendly, and don't believe in hoarding useful knowledge and facts. They share what they know, so everyone around them is more independent and capable. They live with a growth mindset, and that spirit is contagious.
Your success is their success - they love when their friends succeed. If life and career is a game, they play it like professionals, not amateurs.
10
Copy, Voice & Tone
One source of truth for how we sound across every channel, format, and moment.
What is AirOps?
There are a few ways to describe AirOps depending on the context. Use the version that fits the moment.
Long - For sales calls, PR, partnerships, funding
We're living through one of the biggest shifts in marketing history. AI is transforming how people discover, evaluate, and choose brands. Search results are no longer pages of blue links; they're AI-generated answers. And in that new reality, many brands are invisible.
For marketers, this moment demands a new kind of thinking. Traditional SEO playbooks are losing relevance, performance data is fragmented across tools, and the pace of change is relentless. What worked yesterday doesn't guarantee visibility tomorrow.
That's where AirOps comes in.
AirOps is a content engineering platform built for the AI era: a system of action that helps marketing teams create and maintain high-quality, on-brand content that AI cites and audiences choose.
Medium - For internal presentations, team docs, one-pagers
AirOps is a content engineering platform that helps marketers create and maintain high-quality, on-brand content that AI cites and audiences choose - content that's grounded in authoritative sources, enriched with information gain, and engineered for performance across human and AI discovery.
Short - For social posts, podcast intros, bios
AirOps is the content engineering platform that helps marketers create and maintain high-quality, on-brand content that wins AI search.
Brand Pillars
These represent what AirOps believes in - our enduring brand truths and core beliefs.
Quality Content Wins
In a vast ocean of content, quality is the only durable strategy to build and maintain trust in the AI era. Better content will always outperform more content.
Human + AI Collaboration
Marketers spark the ideas; AirOps gives them the firepower. AI doesn't replace creativity or people - it enhances our creative powers.
Always on Offense
Marketing moves fast. The old playbook? Already obsolete. AirOps helps you stay ten steps ahead with the tools, insights, and education built for what's next.
Intelligent Systems
AirOps connects your unique ideas, data, tools, and AI models into powerful workflows that scale high-quality content.
Community Driven
AirOps creates a space for content engineers to learn, build, and thrive together. We're here to nurture tomorrow's leaders.
Content Engineers Leading
The future belongs to marketers who engineer their craft: combining human insight, creative instinct, and intelligent systems.
Voice Overview
Voice is the personality of AirOps - it's who we are all the time. It's the core characteristic that makes us sound smart, reliable, warm, and calm under pressure. Whether we're writing a major company announcement or posting a quick feature update, our core personality is the same. It never changes.
Our voice stays constant, but our tone flexes depending on the message, the medium, and the audience.
At AirOps, we're in the trenches with our customers and know that heavy tech jargon can make us shudder. Overall, we speak like experienced and friendly coaches - we're inclusive and welcoming, and respectful when talking tech. We're always aware that some customers are fresh to the platform, while others are super-savvy users.
We treat every partner and project seriously. We want to educate people without patronizing or confusing them.
Using conversational voice and playful humor, we play with language to bring joy to their work. We prefer the subtle over the noisy and let our platform and products provide the wonder.
Voice Principles
Every word we say informs and encourages. We impart our expertise with clarity, empathy, and subtle wit.
We're Experts
We speak with the authority that comes from building first-of-their-kind products. We're knowledgeable and confident about what we say. We know the complexity and effort required for AI transformation. There are no magic buttons.
✓ Do
• Write with authority and confidence i.e. "AirOps is where big ideas become real results."
• Lead the conversation i.e. "If AI can't find you, neither can your customers."
• Back claims with data or logic i.e. "After reviewing 5.5 million LLM answers, we found something surprising."
• Be technical and precise Use terms like content engineering, human-in-the-loop, AEO, and LLMs.
✗ Don't
• Overstate capabilities or make claims we can't support
• Use jargon to sound smart - use it only when it adds precision
We're Optimistic
We value positivity, reality, and trust. Like a good friend, we speak with warmth and sincerity and put our client's challenges and goals first.
✓ Do
• Be welcoming i.e. "We're excited to share what's new!"
• Show empathy i.e. "Juggling across tools just adds stress. Work in one place with Grids."
• Talk like a real person i.e. "Learning pays off with AirOps."
• Celebrate community progress i.e. "Webflow saw 5x more citations in weeks, not months."
✗ Don't
• Use heavy tech jargon Instead of: "Construct multi-layered workflows personalized..." Say: "Build workflows built on your brand foundations."
• Talk at people Avoid authoritative language that lacks sincerity.
• Egg on AI anxiety Keep the vibe positive and encouraging.
We're Empowering
We see the potential in our clients, and love to see them build and solve problems. We celebrate new features and updates, hammering home the benefits to community users and spotlighting their capabilities.
✓ Do
• Focus on user's impact i.e. "Turn your most creative ideas into reality."
• Celebrate progress i.e. "Master the workflows and be the go-to AI person on your team."
• Be optimistic and forward-looking i.e. "Turn your strategy into content that wins."
• Be encouraging i.e. "This is your moment to lead the next era of content marketing."
✗ Don't
• Make it all about us Our value is measured by their success.
• Be patronizing We empower our customers, we don't belittle them.
• Make empty promises Be confident, but don't promise outcomes we can't deliver.
What We're Not
We're not AI doomsday believers.
We bring enthusiasm for the future, not crippling fear.
We're not panicking.
We're a beacon of hope and intelligence, helping build the next class of marketers and a playground for them to thrive in.
We're not replacing humans.
We firmly believe in the collaboration between robots and people. The best ideas and the best work comes when we work in-tandem.
We're not a slop factory.
We care deeply about craft, quality, and the irreplaceable role the human touch plays in great work. AI automation is a tool, not a shortcut.
Writing Principles & Goals
We publish lots of content at AirOps. From emails to social posts to webinars and more, we're producing branded content for our audiences.
With every piece, we aim to:
• Respect our reader. Put yourself in their shoes - remember that people have better things to read and do. We're asking for their time, so let's be considerate and keep things moving with crisp language that gets the point across. Communicate, don't market.
• Empower them. Help people understand AirOps with language and structure that informs them and encourages them to make the most of our products.
• Educate when necessary. Strive to make the complex simple, without minimizing the power of our platform and features. Give readers the information they need, in a logical and incremental way.
• Inspire our community. We're one big family of content engineers, not a cold and distant tech brand. We often recognize customer wins, share incredible strategies and workflows, and energize our community to push what's possible.
In order to achieve our goals, we make sure our content:
• Comes across clearly. Understand the topic you're writing about. Use simple words and sentences.
• Serves a purpose. Before we start typing, we ask the points we're trying to make, and who this content is for.
• Feels friendly. Write like a human. Break a few rules if it makes your writing more relatable.
• Fits the channel. Tailor the message to the medium. Email subject lines need a different approach than a tutorial on AI integrations.
• Hits the right tone. We flex our tone depending on what we need to say, and who we're talking to.
Writing Tactics
Explaining Complex Subjects
Our goal is to make the complex work of high-scale AI performance seem simple, without ever talking down to our audience. We use our clear and expert voice to bring confidence and control to our readers.
1. Know your goal and the "Why" - Address the reader's motivation immediately. Why should a busy person care about this complex topic?
2. Structure and Simplify - Divide large, complex concepts into smaller, logical, and digestible chunks. Use clear headings and numbered lists to guide the reader through a process one step at a time.
3. Use Analogies and Results-Oriented Language - Compare the complex idea to a familiar, real-world scenario. Lead with the outcome and benefit, not the product name. Use visuals when possible.
Handling Acronyms and Jargon
Acronyms should be used to improve readability by preventing repetition, not to create a barrier for non-experts.
The Rule: Define on First Use On the first mention of an unfamiliar acronym in any document, spell out the full term, followed immediately by the acronym in parentheses.
✓ Correct: Our approach is to focus on Answer Engine Optimization (AEO). The AEO framework provides... ✗ Incorrect: Our approach is to focus on AEO. Answer Engine Optimization provides...
Be Judicious • Do not overuse: If you only use a term two or three times in a document, do not define an acronym for it. • Only create an acronym if the term is long and you use it five or more times in a single piece. • Exceptions for universal terms: API, AI may be used without spelling out.
Avoiding AI-y Writing Tropes
AI-generated content has patterns that readers are starting to recognize and tune out. We avoid them across everything we publish.
Em dashes as dramatic pause
AirOps is more than a platform - it's a movement. ✓ AirOps is more than a platform. It's a movement.
\"If X, then Y\" construction
If you want visibility, then you need content. ✓ Great content is how you grow visibility.
\"In today's world\" openers
In today's world, AI is changing everything. ✓ AI is changing how people discover brands.
\"Delve into\"
Just say explore, look at, dig into, or cover. \"Delve\" is a flag that nobody talks like this in real life.
\"Leveraging\" as default verb
Leverage your data to improve content. ✓ Use your data to improve content.
Three-part list \"and beyond\"
\"Content, SEO, and beyond\" is vague. Name the actual things or cut the list.
Hollow affirmations
\"Great question!\" \"Absolutely!\" \"Certainly!\" at the start of responses. They're filler.
Overly formal transitions
\"Furthermore,\" \"Moreover,\" \"Additionally\" feel robotic when overused.
Tone Guide
Voice stays constant. Tone flexes. Reference this when creating AirOps communications.
Tone
Use For
Functional + Data Driven
Documentation, workflow building, app prompts, UI microcopy, release notes, research reports, case studies, training
Empowering
Product videos/demos, major announcements, email subject lines, sales decks, customer stories, thought leadership
Collaborative
Support chat/forums, customer marketing emails, onboarding sequences, outreach or nurture sequences
Aspirational
Website copy, keynotes, investor decks, blog posts, thought leadership, career/recruiting
Witty + Clever
LinkedIn posts, social copy, ad copy, event invites, website copy
Copy Examples by Channel
Email Subject Lines
• Take collaboration to the next level with Grids. • Get the winning workflows from Carta, Chime, and Ramp • Save hours and see results faster with Power Agents • Talk to the team that built the Power Agents. • How Chime achieved 5x citations in 2 weeks
Hero Brand Headlines
• Content that climbs to the top of AI search. • Craft content built to win AI search. • With great content comes great visibility. • Get seen. Get cited. Own the conversation.
Product Feature Copy
• Grids: Collaborate and orchestrate your way to winning content • Workflows: Workflows built on your brand foundations • Power Agents: Magic building blocks built by our team • Brand Kits: Govern your brand's voice as a team • Integrations: Connect your stack for richer context (and less friction)
Copy Rules
/* AirOps Copy Rules */
✓ Use en dash (–) for ranges: "10–20 citations"
✓ Sentence case for headlines: "AEO is the new SEO"
✓ Oxford comma: "ChatGPT, Gemini, and Perplexity"
✓ Product names capitalized: AirOps, Page360, Citations360
✓ CTA copy: short imperatives
"Get a demo" "Start free" "See it live"
✗ Not: "Click here to learn more about our platform"
✗ Never: "synergize," "robust," "comprehensive"
✗ Never start with: "We are excited to announce..."